♦ Today, scented candles have also found their way into the portfolio ♦ Prices range from 30 lei to 450 lei, and the products are sold in their own online store, as well as on specialized marketplaces. The next step? Entering physical stores and having a presence in a mall.
It was January 2022 when Cristina Ispăşoiu, with a background in consulting, and Claudiu Davidoiu, with experience in IT, laid the foundations for the My Grace online jewelry store. Now, four years later, the two have also opened their own workshop, expanded their portfolio, and created approximately 6,000 products under the My Grace brand. “Almost everything has changed in recent years. Very few jewelry pieces remain in the portfolio, especially those made of silver. We have changed and adapted the product portfolio, changed our vision for the business, and opened our own workshop,” says Cristina.
The next step? Entering physical stores and having a presence in a mall.
“We want to sell the experience, and for the candles to come with accessories and be high-end products. We want an island in a mall, so that customers can also have an olfactory experience,” says Claudiu.
